Digital & Marketing
Marketing & Transcreation
Campaign copy, slogans and brand voice adapted for the target market — not translated word for word and hoped to still land.
from €0.18/word · minimum €60
Who this is for
Marketing teams and agencies who need campaign copy, slogans, ad copy or brand guidelines to read as if they were written natively for the target market — not "translated."
- Ad and campaign copy
- Slogans and taglines
- Brand voice and tone-of-voice guidelines
- Social media copy
- Product naming and packaging copy
What's included
- A transcreator who adapts intent and tone, not just words
- Two directions offered where useful (a closer adaptation and a freer one) so you can choose
- A short rationale note on any culturally-specific reference that was changed and why
- Delivery in your working format, ready to drop into layout
Configure your order
A €60.00 minimum applies to this service
Price shown excludes 21% IVA, added at checkout
Quality & confidentiality
A slogan translated literally usually still parses as a sentence — it just doesn't do the job it was written for. We adapt intent and tone deliberately, checking the result against your original brief rather than against the sentence alone, and documents are shared only with the transcreator working on your job.
Why transcreation is priced as creative work, not word-for-word translation
A slogan translated literally usually still parses as a sentence — it just doesn't work as a slogan. "Just Do It" translated word for word into most languages loses its rhythm, its imperative punch, or picks up an unintended double meaning. Making it land again isn't translation; it's writing a new line that carries the same intent, in the target language, from scratch, then checking it against the original brief.
That's genuinely more labour than rendering a sentence accurately, which is why transcreation is the highest per-word rate on our card — €0.18/word against €0.11–€0.14 for document translation. We're not pretending it costs the same as a manual page; we're pricing the extra creative pass honestly, the same way we price everything else on this site: openly, before you commit.
A real example
FAQ
Questions about this service
Why is this more expensive per word than document translation?
Because it's a different kind of work — writing a new line that carries the original's intent, tone and rhythm in the target language, rather than rendering a sentence accurately. See the deep-dive above for the full explanation.
Can I see options before choosing a final version?
For headline-level copy (slogans, taglines), yes — we typically offer a closer adaptation and a freer one so you can pick the direction that fits your brand.
Do you work from a brand voice guide if we have one?
Yes — send it with your order and the transcreator works within it rather than improvising a tone from scratch.